Your brand is your business expression. It’s what people see and feel when they enter your world.
It’s not only the visuals, but the energetic resonance that your brand sends out.
Your brand is your calling card, how people recognise and remember you.
⟢ Your Reflection
The first step is to become completely aware of your current brand.
Your brand is reflecting you. Who you believe you are. What do you see when you look at your brand?
And more importantly, how do you FEEL when you look at your brand? You have to identify what isn’t lighting you up about your current brand.
Where are you cutting corners? Where is it out of tune with you? And what have you outgrown?
⟢ Dream Brand
Then, anchor your brand vision into a Pinterest moodboard.
This will be an evolving document over the years.
Focus on how the images you add to your brand moodboard make you FEEL.
Coming up with some keywords or similar brands can be really helpful too. The goal is to have a clear direction of your brand, so you know what can be included and what can’t.
Your ideal client should see themselves in your journey & their future selves in your brand.
You are the living proof, the embodiment of their ultimate goals.
⟢ Cohesion
A brand is an overall representation of who you are and what your business is about.
Colours should be cohesive (eg, warm tones, neutrals, bold brights or black)
The overall style & fonts should be cohesive. When you go into one of your programs from your Instagram or website, it should look & feel like a continuation.
Creating cohesion means being intentional with everything you share publicly. Everything you put out for public view is either adding to or taking away from your brand.
When everything is cohesive, you build a brand universe.
What do you want your ideal clients to see & feel when they land in your brand universe?
Your brand is received & perceived by your ideal clients.
This means being intentional about what you do and don’t share, and curating your online world.
It’s like a shop – what’s put in there is curated, otherwise it would be a jumble of mess and chaos.
Curate your online world so that it’s a match for your perfect ideal client, and they’ll know it’s for them when they land in it.
⟢ Personal Brand
Your personal brand is how YOU are perceived.
Who they think you are as the person behind the brand.
Your personal brand is the character traits people think you have – eg, strategic, capable and shrewd business owner or bold, innovative and trailblazing.
Your personal brand is a HUGE piece of what builds trust in you. It’s your values, voice and opinions. It’s how you show up for your community.
It’s how people see you consistently over time. This forms an opinion which will inform whether they want to hire you or not.
It’s also important that you don’t enter the friend zone – maintaining your boundaries with your audience while building connection.
⟢ Final Note: Your Brand
It’s not something you can measure, but it’s how you are perceived.
It’s what people feel when they land in your world. It’s the experience of being in your world, and how it looks. Your brand is a big part of how your ideal client will know if you’re a match for them or not.
